Summer is so close you can almost taste it. The weather is warming up, the water is turning crystal clear blue, and the whole island of Hawaii is radiating the positive energy this season naturally brings. To top it off, we just launched our pre-summer collection BAHIA. Even if you are far from a tropical paradise, I promise that slipping into one of these bikinis will make you feel like you’re in one. For our first BAHIA photo shoots, we stayed close to the place we call home “Oahu, Hawaii” and teamed up with our SL Babes Amber Mozo, Malia Murphey, and our newest brand ambassador Dakota. If these behind the scenes film photos of our photo shoots don’t scream “it’s almost summer!” we don’t know what does.
If you follow us on Instagram or Facebook you’ve probably been inspired, enthralled and even emoji heart-eyed by our girl Amber Mozo’s photographs. Her travels are frequent and thank the Sea Goddess Heavens, because our thirst for wanderlust is never fully quenched. We are so lucky to have Amber on our team to document the true SL lifestyle that she lives day-in and day-out.
Since Amber travels so often we asked her to create a packing guide for fellow travel bug inhabitants of the world. This list contains her absolute essentials that she’s learned (the hard way) are necessary for tropical destinations frequented by merbabes like yourself.
Today is the first blank page of a 365-page book. Write a good one.
Just like a book, our lives are made up of a series of chapters and every chapter represents a year of our life. In each chapter, we experience different things, meet new people, change, and grow. And just like a book, we have no idea where the plot will take us. Sometimes that can make us feel scared, but other times knowing that fills us with hope. Be hopeful that whatever lies ahead is better than what has gone. Be hopeful that the unknown holds good things for you. Today is the perfect day to reflect on what the past year has taught you, and to decide where you want to go in this next chapter of your life. Maybe some of you want to get to know yourself more, dive deeper into your spirituality, travel the world, create room in your life for more loving souls. Maybe you want to make this next chapter about getting healthy again, or maybe you want to take more risks and overcome certain fears. No matter what your goals are for this new year, the most important thing is knowing you are the one who chooses them. You can make this new year as amazing as you want to and you can accomplish every goal you set. And while we may not be able to control every plot twist that comes along, we do have a say in how we feel about it and use it. Today I’ve chosen to let all the twists and turns inspire me rather than throw me off my game. I know that if I can have a positive outlook this year, I can make the most of every experience that comes my way. This is your story, and you’re the author of it. So decide what you want, set your intention, and watch this next amazing chapter of your life unfold. This life is your book, make sure you write a good one!
We are so honored to announce that our very own SL girl Greta Evans has released her 2nd book. Eighteen, a photo journal, was launched yesterday and let us tell you, this isn’t just a story about a number. This is a story about everything that comes along with it.
Baby it’s dark outside, the moon light is shinning on us, lets show off your perfect tan.
One of our all time favorite photographers, Daniela Quinlan, was craving a candid, colorful, yummy shoot with our forever-muse Mahina Garcia. Colorful and bright? Then to incorporate the Heat Wave pt 2 collection was a no brainer!
Daniela was inspired by a photograph of Natasha Poly where she was eating ice cream for Vogue magazine a few years ago. Instantly she thought adding a fun fearless twist. She thought that a midnight dip in the ocean would be a great addition to what she had in mind.
It was fun and bright night, until Mahina suddenly rushed out of the water because she saw A SHARK in the water. Oh, that’s the island life!
[Heat Wave Indo Breeze & Magenta Boy Short]
Winter is Coming … and unlike Game of Thrones, there’s no Jon Snow riding to the rescue. HOWEVER, we’ve got babe Makani Adric surfing some massive waves. Showing us that she doesn’t need men, she beats them! Makani tells us what she does to prepare for Surf Season and how she stays in shape all year-round.
Procrastination at its best is when you have TWO DAYS before Halloween and grab everything around your house to create your own costume!
For all you merbabes at heart, this one is for you. Put your own twist on it, it’s quick and affordable — not to mention you could use it for so many other occasions, because who doesn’t need a crown on a regular basis. BOW DOWN, boyfriends.
[Heat Wave Pt. II Pineapple Plantation Ruched Boyshort and Criss-cross Top]
We looove S U M M E R, and we also love our Aussie babes! In honor of most of Australia celebrating Labour Day we are offering 15% OFF SITEWIDE for all orders coming from down under, NOW until 10/6. And yes, this does include our brand new H e a t W a v e Part II collection that was released just yesterday. *GASP*
Told ya we love you Australia 😉
We want to thank each and every one of you babes (and beaus) who made it out to the North Shore last Saturday for our Let Summer Linger Beach Party! The turnout was amazing, you guys rock!
A HUGE THANK YOU to our amazing partners in this endeavor: Da Fin HI, The Laroa Artflow Foundation, Kumafly Productions, and Waiola Coconut Water. Your contributions to this event put the simmer in this end-of-summer party!
From the Slip + Slide contest to the colorful live-art installation, that will be auctioned off to raise money for Groove Child Charities, you babes got down and dirty — for a cause!
One of our favorite photographers, Shannon Cummings & her friends went on a trip to the French Polynesia for an adventure of a lifetime. 21 days, countless hours in the crisp Polynesian ocean & great memories. We think that for you to feel what she experienced, Shannon will have to tell you herself: